Our Search Engine Marketing (SEM) Process
Our search engine marketing process typically goes through six stages:
- Stage 1: Business Assessment
- Stage 2: Keyword Strategy
- Stage 3: Pay-Per-Click
- Stage 4: Website Optimization
- Stage 5: Link Building
- Stage 6: Tracking and Refinement
Business Assessment
- Key Business Issues
- Establish Business Goals
- Identify Key Players
- Examine Current Metrics
- Conduct Site Review
- Keyword Brainstorming
Keyword Strategy
- Search Term Discovery
- Keyword Metrics
- Assess Relevance
- Search Term Selection
- Establish Priorities
- Determine Methods
Pay-Per-Click
- Initial Keyword Strategy
- Develop Ad Copy and Headlines
- Testing Phase
- Add Negative Matching
- Add Exact Matching
- Track and Refine
Website Optimization
- Map Keywords to Content
- Site Structure and Organization
- Modify Page Templates
- SEO Copywriting and Rewrites
- Optimize Internal Links
Link Building
- Keyword Strategy Review
- Directory Submissions
- Press Releases
- Link Partnerships
- Link-Based Advertising
- Affiliate Program
- Set Up Tracking System
Tracking and Refinement
- For SEO, Begin at 2 months
- For PPC, From Day 1
- Identify Key Search Terms
- Identify Performance Gaps
- Cost-Benefit Analysis
- Refine Strategy