Our Search Engine Marketing (SEM) Process

Our search engine marketing process typically goes through six stages:

  • Stage 1: Business Assessment
  • Stage 2: Keyword Strategy
  • Stage 3: Pay-Per-Click
  • Stage 4: Website Optimization
  • Stage 5: Link Building
  • Stage 6: Tracking and Refinement

Business Assessment

  • Key Business Issues
  • Establish Business Goals
  • Identify Key Players
  • Examine Current Metrics
  • Conduct Site Review
  • Keyword Brainstorming

Keyword Strategy

  • Search Term Discovery
  • Keyword Metrics
  • Assess Relevance
  • Search Term Selection
  • Establish Priorities
  • Determine Methods

Pay-Per-Click

  • Initial Keyword Strategy
  • Develop Ad Copy and Headlines
  • Testing Phase
  • Add Negative Matching
  • Add Exact Matching
  • Track and Refine

Website Optimization

  • Map Keywords to Content
  • Site Structure and Organization
  • Modify Page Templates
  • SEO Copywriting and Rewrites
  • Optimize Internal Links

Link Building

  • Keyword Strategy Review
  • Directory Submissions
  • Press Releases
  • Link Partnerships
  • Link-Based Advertising
  • Affiliate Program
  • Set Up Tracking System

Tracking and Refinement

  • For SEO, Begin at 2 months
  • For PPC, From Day 1
  • Identify Key Search Terms
  • Identify Performance Gaps
  • Cost-Benefit Analysis
  • Refine Strategy

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