by Mariella Endlicher | Aug 26, 2011 | Search Engine Marketing
Search Engine Marketing and Optimization Search Engine Marketing Benefits Search engines on the internet represent a very unique medium, which allows you to precisely target an interested audience. In other media such as TV, magazines or radio the audience is looking...
by Mariella Endlicher | Aug 26, 2011 | Search Engine Marketing
Our Search Engine Marketing (SEM) Process Our search engine marketing process typically goes through six stages: Stage 1: Business Assessment Stage 2: Keyword Strategy Stage 3: Pay-Per-Click Stage 4: Website Optimization Stage 5: Link Building Stage 6: Tracking and...
by Mariella Endlicher | Aug 26, 2011 | Search Engine Marketing
Search Engine Optimization Pros Leverage your site’s natural advantages – content, popularity, linking relationships Can deliver substantial benefits at a very low cost, especially for a “content rich” site Requires minimal ongoing activity for most sites Initial...
by Mariella Endlicher | Aug 26, 2011 | Search Engine Marketing
Pay Per Click Advertising Pros Predictability – maintain control of costs, operate under a fixed or variable budget, adjust investment seasonally. Immediate and predictable results – start advertising today, get traffic today. For the most part, the PPC...
